Journalism education, tested online
Domain started in Thunder Bay to put journalism knowledge assessments within reach of students who don't have a major university nearby.
principles
matter
anywhere
Journalism education in Canada tends to cluster around a handful of well-funded urban schools. Students in smaller cities and rural areas often find themselves studying the same principles through outdated materials with no way to check what they actually retained.
Domain was built in 2020 to fill that gap. The platform runs interactive quizzes, structured test assignments, and immediate scoring feedback across core journalism topics — source verification, editorial ethics, news writing structure, and media law.
Participants take assignments at their own pace. Each completed quiz returns a breakdown of answers with context, so the result doubles as a learning reference. No waiting for a teacher to return a marked paper.
How the platform is structured
Quiz modules
Each module targets one journalism principle. Questions draw from real scenarios — a wire story with a missing source, a headline that misrepresents a study, an ethical decision about a tip-off.
Instant feedback loop
After each question the platform shows whether the answer was correct and a brief explanation referencing the relevant journalism standard. Scores are tallied and available immediately on submission.
Structured assignments
Longer test assignments mirror the format of formal assessments. Participants work through a set of articles or case studies and answer sequenced questions that build on prior answers.
Progress and gamification
Completed modules unlock a record of performance across topic areas. Streaks, badges, and score comparisons against previous attempts give participants a concrete reason to return without making the platform feel trivial.
Coverage areas
Source ethics · News structure · Media law · Headline accuracy · Editorial independence · Investigative methods · Digital verification
The people behind it
A small team with backgrounds in journalism, instructional design, and software development.
Réjean Ouellet
Curriculum Lead
Worked as a regional correspondent for eight years before moving into education. Writes and reviews all quiz content for factual accuracy.
Petra Kivistö
Heads overall direction
Petra came from the instructional design side after running blended learning programs at a northern Ontario college. She oversees how assessments are structured so they test genuine understanding rather than recall of isolated facts.
Adaeze Nwosu
Assessment Designer
Builds the test assignment frameworks and scoring rubrics. Focuses on making feedback explanations genuinely useful, not just a restatement of the correct answer.
Questions about the platform?
Reach the team at 511 Victoria Ave E, Thunder Bay, or write to [email protected]. Most queries get a reply within one business day.